Built by hand in Sarasota, Florida · 100% American materials

Delivery in 7 to 10 business days

Free delivery on Florida orders over $6,000

Delivered & installed across Florida

Talk to a builder · (941) 400-9141

A cedar cabin sauna built in our Sarasota workshop, standing outdoors at dusk with its glass door lit

Sarasota, Florida

We build the saunas we use

Sauna Custom is a workshop, not a catalog. Every sauna on this site was sized, milled, fitted and stood up by people whose phone number is on the bottom of this page — and most of them have one of these at home. The same crew delivers and installs them, anywhere in Florida.

  • 100% American materials
  • Built to order in Sarasota
  • Installed across Florida by our crew
  • 1-year warranty
A cedar sauna room with a glass door, built to fit the space it stands in

Year one

It started with a neighbor

For a few years we did what most sauna companies in Florida still do: order kits from overseas, meet the freight truck, and put them together in somebody’s back yard. It worked until it did not. A kit is engineered for the shipping container first and the customer second — thin boards that cup in our humidity, a footprint that never quite fits the patio, door hardware you cannot replace without waiting six weeks on a vessel. We spent more time apologizing for those saunas than building them.

The turning point was a neighbor. He wanted a sauna sized to his own corner of the yard, we were tired of selling the ones we could buy, and we had a table saw, one bay of a rented shop and a stubborn idea about how the joints ought to be cut. That first build took most of a summer and roughly three times the cedar it should have. It is still standing two streets over.

What stays with you is the smell. Open a fresh lift of clear western red cedar in a closed shop in July and the whole building changes for a week. Everybody who has ever worked here ends up saying some version of the same thing: you stop noticing the heat and start noticing that.

Close-up of cedar boards fitted edge to edge on a sauna wall in our workshop

Year two

Why we stopped importing kits

Not out of principle, at first. Out of embarrassment. Once you have cut a joint that tightens as the wood takes on moisture, you cannot go back to shipping one that loosens and call it the same product. So we installed our last container kit, set up to mill our own board profile, and started buying cedar by the lift instead of by the pallet. Building every sauna ourselves also meant we could build it to the size of your space instead of the size of a box.

Building here costs more. American clear cedar costs more than the import grade. Domestic thermally modified hardwood costs more than pressure-treated pine. Paying carpenters to dry-assemble a whole sauna, run it, and then take it apart again costs more than taping a box shut at the end of a line. We think the difference shows up in year seven, which is the only year that has ever mattered to us.

No dealer network, no showroom script, no third party assembling what we designed. When you call, you get somebody who walked the shop floor that morning and can tell you which sauna is on the bench.

Today, on film

Walk the shop floor

Workshop Tour: Cube Sauna Shells and a Finished Glass-Front Build

A walk through our workshop past cube sauna shells at different stages — pale and black board cladding, open door and window openings — with a stop at a finished black unit with a glass front and downlit canopy.

Every sauna on this site starts in our Sarasota workshop. From here our own crew delivers and installs them anywhere in Florida — Pensacola and Tallahassee, Jacksonville and Gainesville, Orlando and Melbourne, Tampa Bay, Naples and Fort Myers, Miami and the Keys.

All American made

Where the material comes from

“American made” is worth nothing as a sticker and quite a lot as a supply chain. Here is ours, in the order it arrives at the shop.

The short version: when a heater element fails in year seven or a bench board finally wants replacing, we can get the part and you can keep using your sauna. That is the whole argument for building it this way.

  1. Pacific Northwest cedar

    Our western red cedar comes by the lift from mills in Washington and Oregon. The standard models use clear grade, with no knots to bleed sap onto a bench at 190°F; many custom builds are lined in knotty boards, as their photos show. Cedar stays cool to the touch, resists rot without chemistry, and smells like the inside of a sauna should.

  2. Domestically milled thermally modified hardwood

    The poplar and ash on our cabin exteriors is cooked rather than chemically treated, in kilns in the American Southeast. Heat drives off the sugars insects want and the moisture that causes movement, which is why these walls stay flat through a Gulf Coast summer.

  3. Heaters assembled in the United States

    Stainless heater bodies and controls assembled domestically, with elements and stone we can trace. It matters when something needs a part in year seven - a phone call gets you the right component instead of a six-week wait on a container.

How we build

A sauna, not a kit

Some of this shows in a photograph and some of it never will, which is exactly why a factory skips it: a room laid out to your space, framed like a small building, and set in place by the people who built it.

Built to your footprint

A custom build starts from the length and depth you give us, at our standard 7-foot ceiling. The benches, door and glass are laid out around that footprint instead of squeezed into a catalogue size.

Framed like a small building

Outdoors we frame the sauna as a building in its own right, with a roof made for Florida weather and, on many, a full glass front. Indoors we frame, insulate and line the room in place, anchor the benches to the studs, and trim it to meet your existing millwork.

Dry-fitted and fired before it ships

A shop-built sauna stands up on our floor first: the door is hung, the heater is run, and anything that is not right gets fixed here rather than on your patio. Then we take it apart and crate it in the order you will need the pieces.

Cedar picked by the lift, one build at a time

We buy western red cedar by the lift and choose the boards for each sauna together, so the walls and benches of yours came off wood that grew near each other. The color runs continuously across the room instead of jumping light to dark - which is the first thing anyone notices and the last thing a factory would pay for.

A sauna that is built right is still square, dry and quiet ten years on.

A sauna that is built cheap starts to open at the seams and spends the rest of its life getting worse. Everything we do in this shop is about which of those two you end up with.

— The workshop · Sauna Custom, LLC

How we got here

One sauna at a time

From one rented bay and a table saw to a crew that delivers and installs saunas across Florida, from the Panhandle to the Keys — and still only one on the bench at a time.

Year one

A neighbor’s sauna

One rented shop bay, a table saw and a summer of ruined cedar. The first build went up two streets away and is still in service.

Year two

The last container

We installed our final imported kit, began milling our own board profile and started buying clear western red cedar by the lift. Nothing has been imported since.

Year three

A real shop, and a second pair of hands

Out of that one rented bay and into a building with a moulder, a dust system and room to stand a whole sauna up indoors. The first carpenter joined that spring.

Year five

Cabins and indoor rooms

Framed cabin saunas for open Florida lots, and built-in indoor rooms finished to a customer’s own millwork.

Today

A handful of carpenters and a delivery truck

Most saunas now leave the shop built to a customer’s own length and depth — glass-fronted builds for pool decks and patios, indoor rooms, saunas with an outdoor shower or a cold plunge alongside, and the odd one on a trailer. Our own crew delivers and installs them across Florida. Still one sauna on the bench at a time, and still nobody assembling them but us.

Meet the workshop

Four jobs, one small shop

We are a small shop, so most of us do more than one of these on any given day. This is how the work divides up when a build is moving.

The bench

Two carpenters who mill, fit and assemble every shell. They dry-fit the whole sauna in the shop, take it apart, and pack it in the order you will need the pieces.

The heat side

One person owns heaters, controls and electrical spec. They fit and test every 9 kW heater in the shop, select the stone set, write the sheet your electrician works from - 220 V on a dedicated 50-amp breaker - and answer the phone when a breaker trips two years later.

The road crew

The people who show up at your house. They uncrate, level, set benches, hang the door, run the first fire with you, and haul every piece of packaging away with them.

The front of the shop

Whoever answers at (941) 400-9141 has walked the floor that morning. We have never used a call center and have no plans to start.

Electrical work is not included. We don’t run circuits or connect the heater to your electrical line — that needs a licensed electrician, hired by you, to run a dedicated 220 V circuit on a 50-amp breaker and make the connection. We send your electrician the heater’s spec sheet and take their call if they want to walk through it.

At a glance

The shop in four numbers

100%
American materials, start to finish
1
Sauna on the bench at a time
0
Imported kits since year two
1
Year of warranty on every sauna, plus up to five you can add

The shop is open

And so is the phone. Wherever you are in Florida, open any custom build’s page and enter the length and depth of your space: it prices a sauna built to fit it, ready to order, or we email you the figure. Or call, and we will tell you what we would build, including the times the honest answer is the smaller, cheaper room.